All information and all reports are accessed through the Hindsight App. Collectors file there. Clients read there. One app runs the whole system.
You can’t fix what you can’t see. Your customers see everything. The missed greeting. The phone that rings out. The follow-up that never comes. Most customers never tell you. They just don’t come back. Hindsight sends trained Information Collectors into your business. On site. By phone. Online. They live the visit exactly as your customers do. They report the truth. In detail. We recruit them ourselves. We train them. We certify them. We pay them. Every visit becomes a scored report in the Hindsight App. The reports become your management tool. Your own customers add their voice. One system. Every step makes the next one worth more.
Signing up is free. For shoppers. For clients. For schedulers.
Trained collectors visit your locations. In person. By phone. Online. Every visit becomes a scored report your managers can coach from. Start with 3 free pilot shops*, with your first order of five or more.
The public program. The sticker stands at your storefront. Customers scan. They answer on the spot. Reviews post to your own page. They also go up on Hindsight's Facebook and Instagram pages. Updated weekly. Good. Bad. Nothing hidden.
The people who do the work. A side hustle built for gig workers. Trained. Certified. Paid as soon as the work is accepted. Sign up free. Train free. You must be 21 or older.
One company. Every location. One standard. Own the locations. Or answer for the whole company. One order puts every storefront on the same program. Statewide or nationwide. The same standard in every shop. The same scored report from every visit. Chain-wide numbers the people at the top can act on. How the statewide & nationwide rollout works →
What We Evaluate
Five lines. One standard.
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A trained evaluator walks the full visit and scores every step.
Car Dealerships (Sales & Service)
Sales. Service. Shopped as a real buyer. The greeting. Needs assessment. Test drive. Price presentation. Follow-up.
Apartment Leasing & Property Management
Your leasing path. Walked as a real prospect. The phone call. The tour. The model. The close. The follow-up.
Resorts, Hotels & Cruise Ships
A real guest stay. Reported end to end. Check-in. The room. The restaurants. The amenities. The service.
Casino, Horse Track, Boat Casinos
The guest experience only. Floor service. Restaurants. The hotel. Cleanliness. Amenities.
Senior Living / Assisted Living
A tour taken as a family choosing care. Warmth. Honesty. Cleanliness. Follow-up.
Every one of those visits ends the same way. One standard scored report. The same for a car dealer as for a casino. That is what makes the next step possible. Hospitals. Restaurants. Banks. More: See other businesses →
One visit is a story. A program of visits measured the same way every time is evidence.
Every shopper is trained and certified before they shop. Every visit is scored on the same standard report. Section by section. Our apartment report runs 81 points. The phone call. The greeting. The qualifying. The demonstration. The closing. The finished report reaches you as a PDF. Final. Fixed. Ready to act on. Phone. Online. On-site. Read together. The whole journey. Not one slice of it.
Measured the same way. Visit after visit. The numbers compare. Reports become a management tool. Not a pile of paperwork. For the people who run the locations this is the working instrument. Tallies show your best store. Tallies show your worst. What the best location’s people demonstrably do. Whether a fix actually worked. Coaching drawn from proof. Not opinion.
Then your customers speak for themselves. With QReview they review on the spot. Every report shows on your own page. Good. Bad. That openness is exactly why customers trust it. With Evalubuy the answers stay private. A code on the receipt. A few quick questions. You hear it before Google does. Every report is structured data. Shopper reports. Customer reports. Exportable as JSON or CSV. Want it connected straight into your own systems, including your own AI tools, that access is available as an option on any program. Ask, and we’ll set it up with you. Then the cycle turns again. People coached from proof. Measured again. That is how service improves on purpose instead of by accident.
Secret shoppers. Mystery shoppers. Here, you are a Hindsight Information Collector. A side hustle built for gig workers. Signup is free, and the training is free.
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You start in the Training Library. Twelve short videos are complete. Each one walks one program. The full library lives on the Shoppers page.
You train on Hindsight’s own instruments. You learn what to notice. You learn how to file a clear report.
Certification follows on the business types you pick. You earn the title Hindsight Certified Information Collector. Certification is Hindsight’s own. It is not a state license.
The career tier above the title is Professional Evaluator. Trained shoppers become an army of trained information collectors. Every location gets the same standard.
One bright line governs every shop: our people are ordinary customers. Nothing more.
Do: evaluate the experience as an ordinary customer. Greeting. Cleanliness. Speed. Script compliance. Facilities. Food quality. Stay quality.
Never do: surveillance. No following any person. No investigating any person. No integrity stings. No theft stings. No testing an employee for wrongdoing. No gathering evidence about a person. No recording conversations. Ordinary customers evaluating a service — nothing else.
Photos: shoppers photograph what a guest can see. The property. Their receipt. Their invoice. Each photo is filed inside the report as evidence. Never restricted areas. Never another guest’s documents. A photo is not a recording. No conversation is ever recorded.
Your business normally gets that clarity only after a disappointed customer has left for good.
Our shoppers live the real experience. On-site. By phone. Online. They report it in 20/20 detail while you can still act. Hindsight turned into foresight.
Hindsight began as Hndsight — no “i” — at hndsight.com.
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First captured by the web archive in November 1998.
In 2000 the homepage said it plainly: “Welcome to Hindsight!” — with the line underneath: “Remember......HINDSIGHT is always 20/20.”
By 2002 it had its mark. The logo at the top of this page. Two profiles back to back. One looking forward. One looking back. Ringed with EVALUATIONS · SURVEYING · POLLING.
Behind the company from the start is its president, Paul Cook.
Today it is Hindsight.us. The same idea. Rebuilt for the smartphone. Shoppers file every report from the phone. Clients see what their customers actually get.
In this business, he is known as Mr. Hindsight. As a strategy manager at Deloitte, he coined the name “Stratavation — the Strategy of Innovation.”
His home ground is this business: more than 30 years in mystery shopping. He is also a realtor with property-management experience — he knows the apartment world from the inside, not just from a shopper’s report. The businesses named above are among those his shoppers have evaluated.
Day to day, Hindsight runs through Rumi. Rumi runs the site, the schedules, and the replies. Paul is not on call for everyone, and the president is not a help desk. Where a client or a deal is on the table, his door opens: that is where he spends himself.
A trained shopper visits as an ordinary customer. The shopper reports what actually happened. The greeting. The service. The cleanliness. The follow-up. You learn what your customers really get.
Is signing up free?
Yes. Shoppers sign up free. Clients sign up free. Schedulers sign up free. No payment is taken on this site.
How do shoppers get started?
Sign up free on the Shoppers page. Finish the free training. Pick your business types. Shops match to where you live. Every report is scored. Top-rated shoppers get the best jobs first.
How does a business get started?
Tell us your business type on the Clients page. Tell us your locations there too. We agree the scope first. Then you start with 3 free pilot shops*, with your first order of five or more. Pre-orders only. Shoppers for your area are being recruited and trained now. Your pre-order triggers free shopper ads locally. On Facebook. On Instagram. On WhatsApp. From there the reports do the talking. Scored visits your managers can coach from. Location by location.
What do shops never do?
No surveillance. No following or investigating any person. No integrity or theft stings. No testing an employee for wrongdoing. No evidence-gathering about a person. No recording conversations. Ordinary customers evaluating a service — nothing else.
What is QReview?
Customers review your business on the spot. The reviews live on your business’s own page on Hindsight.us. Not on Google. Not on Yelp. Every review shows. Good. Bad.
Where do you cover?
The United States. One program can cover one storefront. One state. Every location you run.
How do I reach a person?
Use the form on the page that fits you. Sign Up. Clients. Rumi reads every question. Rumi replies to every question. Hindsight will only ever contact shoppers by email.
*The three pilot shops carry no Hindsight fee. The business pays the shopper’s pay, 30% of the standard price. The business also covers the shopper’s allowance for whatever the visit requires — a meal, a test drive, a wager, a night’s stay, or the purchase being evaluated.
Gain free access to the Hindsight App by signing up. Choose your designation: client or shopper. Signing up also opens Hindsight Information Training — training for shoppers, and training for clients. Access is free. Training is free.
Hindsight
